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Welcome to mobile-virtual-network.com This resource is written by the author of the best selling Pyramid Research report "Next Generation MVNOs: A Global Perspective". Director of Virtuser mobile innovation consultancy, a provider of innovative MVNO, Convergence and Mobile Application solutions since 2001. Christian's first MVNO and Convergence experience was gained as a consultant with Mason Analysys, on pioneering MVNO and VISPs in the UK. Christian has spoken at, chaired and sat on expert panels discussing the benefits of MVNOs at major international conferences. He is presently training for the Hyde Park London Triathlon and a keen cyclist and jogger. Christian's Blog Christian chaired Day 1, stream 2 at the MVNO world Congress 2010 and the same slot as in 2009)
posted by Christian Borrman 11:28am 25/09/07, last updated 09:33am 01/07/10 Latest Follow us on the MVNO Conference 2010 in Barcelona via Twitter
There has never been a better time for the MVNO The MVNO has had its set backs (see my failed MVNOs page) however the conditions have never been better time for MVNOs; with MNOs clearly wishing to capitalise on the opportunity, mobile saturation to the point that a new service provider will attract significant potential customers (i.e. competitors' churn), and many other factors assisting the process. There are still pitfalls, however, the main one is competing with an MNO on MNO's terms by offering all you can eat bundles and expensive customer acquisition processes which will see the MVNO's cost per gross added customer soar: The key to an successful MVNO, and moreover a successful MNO-MVNO relationship, is to attract a customer cheaper and keep a customer longer... there are a couple of existing and an emerging MVNO that look close to entering the page linked to at the top of this paragraph - only time will tell! posted by Christian Borrman 06:26pm 04/05/10 Reportedly Nokia is planning a Hardware MVNO in Japan, which would push the OVI portal services within this market. As correctly pointed out in this article, by Rethink wireless that Nokia has found it difficult to enter the Japanese market due to the operators' insistence on using i-mode type services, these services will not necessarily be a barrier to the success of a hardware and on device portal MVNO, read more posted by Christian Borrman 19:26pm 24/11/08 The MVNO has been and continues to be a slow beast. One MVNO model that is heavily overdue is the Dell MVNO, having already ventured into deals with carphone warehouse and Vodafone for laptops with mobile or fixed broadband, the onslaught of the new sub £300 laptops is making read more posted by Christian Borrman 11:26am 24/11/08 Another Failed MVNO - Dot Mobile added to the list It is not hard to see why. In 2005 I was lured to head up the mobile arm of £12m start-up icom, which included a youth MVNO, however, the most common expression I would hear to my repeated youth MVNO business models and plans from the billionaire funder and financier in board meetings was “Bollocks!”. read more MVNO failures It is no secret that a typical MVNO may only manage to get a 10% to 40% margin on calls, onto which it has to add its costs. This is usually OK, and many of these have either already been sunk, written off or are ... read full article Tesco Converged MVNO; VoIP, VoWLAN using SIP and own broadband VoIP service One of the key issues of Tesco when first negotiating their MVNO when I was at Mason Analysis, was that the host MNO needed a certain level of success and takeup for the then MNO investment in the MVNO (there were no MVNEs at the time) however, if the MVNO became too successful, it could prove a burden on the host network. Convergence is a simple way to... read more posted by Christian Borrman 13:23am 28/05/08
More MVNO failures Dotmobile has been added to the long list of MVNO failures. It was not hard, when I was lured to join Social networking web start-up icom, my first task was to set-up a youth MVNO. "Boll**ks" was the response from the billionaire investor to my first draft that the industry and my peers were lapping up for a youth MVNO. The truth is... read more
posted by Christian Borrman 11:26pm 28/03/08
It is no secret that a typical MVNO may only manage to get a 10% to 40% margin on calls, onto which it has to add its costs. This is usually OK, and many of these have either already been sunk, written off or are ... read full article posted by Christian Borrman 11:26am 25/09/07
RE: Why Europe's Mobile Startups Sing ... the artcile in Businees Week, Why Europe's Mobile Startups Sing ... is right in that one MVNO model is the low cost route, however there are more important keys I have seen, from behind the scenes, that have made or broke MVNOs in ... read full article posted by Christian Borrman 11:26am 25/09/07
I have received an email from Pyramid with this title. It is amazing ... just two year's after publishing "Next Generation MVNOs" that Pyramid finally ask if there is still value in the last generation MVNO. Well no; there was no value in the old MVNO model in 2004 when I began writing the report, nor was there in 2005 when it was published; even less so today. Today's MVNO is a much leaner ... read full article posted by Christian Borrman 06:50am 05/04/07
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