Original Converged MVNO article 2008:Converged MVNOs
Convergence and the Mobile Virtual Model work well together, in principle
I once set-up a converged MVNO with my own hard-earned cash, that was in 2001... It seems that this model is now about ready for market! However, it is a very different model and a very different market.
In 2001 I set up a converged MVNO based on business use, where the primary focus was voice, as other such as bluephone, then BT fusion were focused on voice. However, the focus has now shifted to data; the reason? One is that regulators have pushed down roaming charges, the other is that users are more savvy and have multiple phones. The real reason is that voice, which is what GSM was invented to do, not data, is very effective over licensed spectrum, with multiple slots giving high(ish!) quality, and within the present price landscape, the ability to "bargain bucket". That is, there is nothing stopping any mobile operator bundling more and more minutes to squeeze out converged competition, at least in the single-country environment in which spectrum is licensed.
Data, however, is a different matter, with the idea that we will all be walking around watching IPTV, downloading MP3s, email attachments, pictures and videos, while having a video call... well the licensed spectrum bandwidth is just not there, at any price.
It is an interesting twist that just 7 years after I first spoke at 3GSM Cannes and caused silence over my intention to push email and voice over Bluetooth in offices, a silence caused by the imminent threat of losing money, that you can download an application called truphone for free to do just that over wi-fi, you can get your email over the mobile network via blackberry, using sms that are not charged for... and nobody is making the money that I was offering the host mobile networks (MNO) back then by operating a converged MVNO.
There are converged MVNOs however, and many MVNOs have invested in broadband in order to facilitate the already undertaken testing and research, some examples:
- O2 have bought Be, one of the better broadband ADSL2+ providers, the parent Movistar already has Broadband
- Orange have bought Wanadoo, multinational
- Vodafone not only have broadband, but also host the BT converged MVNO, one of only a few commercially available
- Cingular, Bell, Orange, Vodafone, and many others were testing the earliest convergence products by 2002 and 2003, shortly after I began testing them in 2001
However, there have been very few commercially rolled out services:
- BT Fusion, was Bluphone, to a small UK MVNO audience
- Tesco in simple VoIP format
- Bell have rolled out trials, but it has not been the next mobile killer application a la PTT by a long shot
- ... hopefully coming soon
originally posted by Christian Borrman 18:51pm 07/05/08, last updated 13;11 25/05/08