MVNO blog has moved!
below is the rest of the original blog main page archive, I shall be moving the old blog over shortly, so apologies if any of the links fail while this happens, but please comment if you do find a broken link and I will try and fix it as soon as possible:There has never been a better time for the MVNO
The MVNO has
had its set backs (see my failed
MVNOs page) however the conditions have never been better
time for MVNOs; with MNOs clearly wishing to capitalise on the
opportunity, mobile saturation to the point that a new service provider
will attract significant potential customers (i.e. competitors' churn),
and many other factors assisting the process. There are still pitfalls,
however, the main one is competing with an MNO on MNO's terms by
offering all you can eat bundles and expensive customer acquisition
processes which will see the MVNO's cost per gross added customer soar:
The key to an successful MVNO, and moreover a successful MNO-MVNO
relationship, is to attract a customer cheaper and keep a customer
longer... there are a couple of existing and an emerging MVNO that look
close to entering the page linked to at the top of this paragraph -
only time will tell!
posted by Christian Borrman 06:26pm 04/05/10
Reportedly
Nokia is planning a Hardware MVNO in Japan, which would push the OVI
portal services within this market. As correctly pointed out in this article, by Rethink wireless that
Nokia has found it difficult to enter the Japanese market due to the
operators' insistence on using i-mode type services, these services
will not necessarily be a barrier to the success of a hardware and on
device portal MVNO,
read more
posted by Christian Borrman 19:26pm 24/11/08
The MVNO has
been and continues to be a slow beast. One MVNO model that is heavily
overdue is the Dell MVNO, having already ventured into deals with
carphone warehouse and Vodafone for laptops with mobile or fixed
broadband, the onslaught of the new sub £300 laptops is making read more
posted by Christian Borrman 11:26am 24/11/08
It is not
hard to see why. In 2005 I was lured to head up the mobile arm of £12m
start-up icom, which included a youth MVNO, however, the most common
expression I would hear to my repeated youth MVNO business models and
plans from the billionaire funder and financier in board meetings was
“Bollocks!”. read more MVNO
failures
It is no
secret that a typical MVNO may only manage to get a 10% to 40% margin
on calls, onto which it has to add its costs. This is usually OK, and
many of these have either already been sunk, written off or are ... read full article
One of the
key issues of Tesco when first negotiating their MVNO when I was at
Mason Analysis, was that the host MNO needed a certain level of success
and takeup for the then MNO investment in the MVNO (there were no MVNEs
at the time) however, if the MVNO became too successful, it could prove
a burden on the host network. Convergence is a simple way to... read more
posted by Christian Borrman 13:23am 28/05/08
More MVNO
failures
Dotmobile
has been added to the long list of MVNO failures. It was not hard, when
I was lured to join Social networking web start-up icom, my first task
was to set-up a youth MVNO. "Boll**ks" was the response from the
billionaire investor to my first draft that the industry and my peers
were lapping up for a youth MVNO. The truth is... read more
posted by Christian Borrman 11:26pm 28/03/08
It is no
secret that a typical MVNO may only manage to get a 10% to 40% margin
on calls, onto which it has to add its costs. This is usually OK, and
many of these have either already been sunk, written off or are ... read full article
originally posted by Christian Borrman 11:26am 25/09/07
... the
artcile in Businees Week, Why Europe's Mobile Startups
Sing ... is right in that one MVNO model is the low cost
route, however there are more important keys I have seen, from behind
the scenes, that have made or broke MVNOs in ... read full article
originally posted by Christian Borrman 11:26am 25/09/07
I have
received an email from Pyramid with this title. It is amazing ... just
two year's after publishing "Next Generation MVNOs" that
Pyramid finally ask if there is still value in the last generation
MVNO. Well no; there was no value in the old MVNO model in 2004 when I
began writing the report, nor was there in 2005 when it was published;
even less so today. Today's MVNO is a much leaner ... read full article
originally posted by Christian Borrman 06:50am 05/04/07
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