Sunday 20 January 2013

Dell hardware MVNO

The evolution of the hardware MVNO model

The hardware model was a long time coming, the Dell MVNO is now Global, and Lenovo has joined the fray, who will be next? Will update soon, subscribe/follow to hear when!

Original Dell Hardware MVNO 2008:

Dell Hardware MVNO

Back in 2004 when I was finishing my 2005 Next generation MVNO report, I had a "Dell MVNO" hardware MVNO that Pyramid in their eternal wisdom decided was not a viable model and edited out. This model has formed the basis of the Apple MVNO/network agreements and the reported Nokia MVNO. We have seen services such as the carphone warehouse and Vodafone branded laptops, but when are we going to see the long overdue Dell MVNO, and will it be dell or another manufacturer like Acer or ASUS, or even HTC?
here part of the fourth go to market model that was in my original Next generation MVNO report, from 2004:

Dell, Sony? data MVNO

This model differs from the HP and IBM MVNO, in that the model involves IT companies that do not own a business intelligence/consulting arm, and therefore the dynamics are different, although the target market is very similar. Dell has lead the way in enterprise IT, and especially laptops for two reasons: one is the three year onsite warranty, and the second is the latest technology at a reasonable price. All Dells’ business laptops can be ordered with all three modes of WiFi and internal Bluetooth, with the latest technology at an unbeatable price. We have also seen Dell diverging into new areas new markets, such a printers, television and recently PDAs. With the advent of wireless adding questions marks to company future remote access requirements, and a dilemma for the consumer and small business market, the ability to offer not just smartphones as an extension to the PDA and laptop market, but also the data side for the PDA and laptops, is a very attractive proposition for the entire customer Base.
The implementation model should stay at the wholesale side (unlike the HP model) leveraging the Dell name to obtain wholesale agreements for both wifi and GPRS, as well as voice scenarios which can include VoIP with public network termination throughout the world from its dell computers and PDAs.
The MNO can benefit from a huge channel to market that is the dell sales channel and existing customer base, plus increased data traffic.
Implementation Model:
Hybrid to ESP
Business model:
horizontal; Dell data MVNO
MVNO Advantage:
Synergies in sales
MNO Advantage:
High data revenue, low SAC
Customer advantage, USP
One stop shop

originally posted by Christian Borrman 19:26pm 24/11/08

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